MORNING MUG
ORDER, SIP, SMILE!
Morning Mug is here to transform your coffee routine, making it as seamless and enjoyable as your favorite brew. We get it—waiting in long lines when you’re in a rush can be a hassle, and hunting down reliable reviews before trying a new spot isn’t always easy. Morning Mug tackles both by allowing you to order ahead, skip the line, and pick up your coffee stress-free. Plus, you’ll find real customer reviews right in the app, helping you choose the perfect drink or new coffee spot. We’re all about creating a convenient, secure, and satisfying coffee experience. Here’s to better mornings, one mug at a time!
Features
Mood Based: Explore Morning Mug’s diverse and customizable menu, tailored to satisfy any coffee lover’s cravings. From classic espresso shots to seasonal lattes and unique specialty brews, our menu is designed to offer something for every taste. You can easily browse, select, and personalize your drinks and even see nutritional details and ingredient lists. With just a few taps, you’re set to enjoy your favorite coffee exactly the way you want it.
Rewards Program: As a thank-you for being part of Morning Mug, our rewards program lets you earn points with every order. Each purchase brings you closer to exclusive perks like free drinks, discounts, or even VIP early access to seasonal items. Track your points and redeem rewards effortlessly in the app—making each coffee run a little more rewarding. Cheers to treating yourself while enjoying your favorite brews!
In App Reviews: Not sure what to order or curious about a new spot? Our in-app reviews feature offers genuine customer feedback on menu items and coffee shop experiences. Say goodbye to searching multiple platforms for trusted reviews; with Morning Mug, you’ll find ratings, personal experiences, and recommendations right at your fingertips. It’s the perfect way to discover hidden gems or confirm that a popular drink lives up to the hype.
RESEARCH
Surveys
Our research revealed that quality is the key reason users visit a coffee shop, with many preferring stores that highlight specialty coffees and teas. To reflect this, Morning Mug incorporates user reviews and quality highlights, giving customers a clear sense of the premium experience they can expect. Additionally, most users still frequent physical stores to pick up their coffee. We identified an opportunity to drive mobile app usage by adding exclusive perks and incentives, creating a more engaging digital experience. Our user personas helped shape our approach, ensuring that Morning Mug meets the needs of our diverse audience. Together, these insights guide Morning Mug’s mission to deliver high quality and convenience in every interaction.
User Personas
BRANDING
Mood Board
Morning Mug is here to make every coffee moment feel warm, inviting, and energizing—just like stepping into your favorite local café. Our carefully crafted colors create a cozy yet vibrant atmosphere, combining the warmth of community with a touch of sophistication and playful energy. From the first sip to the last, you’re part of a welcoming space that feels like home, where every coffee run isn’t just a routine, but a moment to savor. At Morning Mug, we’re more than coffee; we’re here to brighten your day, one cup at a time.
SKETCHES & WIREFRAMES
USER FEEDBACK
User testing for the Morning Mug revealed areas for improvement. The logo needs redesigning for a more distinctive look, and the background color should be changed to a warmer shade. The app's functionality is praised, but the hierarchy and UI color need better coherence. The 'sign in/sign up' button also needs redesigning for a more seamless interface. Improving these areas will enhance user satisfaction. Below are the iterations based on feedback.
