METRIC MIND
EMPOWERING YOUR ONLINE SUCCESS
UX/UI Designer Responsive Design Prototyping User Research InformationArchitecture
Welcome to Metric Mind—your all-in-one solution to simplify and supercharge your online business. We’re here to streamline inventory, payments, and analytics into one intuitive interface, making it easy to offer personalized experiences while preparing for growth. Designed with e-commerce managers, digital marketers, and small business owners in mind, Metric Mind addresses essential needs like ease of use, security, and scalability. My role is to ensure a seamless experience with user-friendly designs and continuous feedback, so whether you’re a small business or a niche store, you’ll have the tools to enhance operations, lower costs, and keep customers happy, all in one place.
Features
Analytics: Detects patterns and trends from customer browsing and purchase data. This helps businesses personalize their marketing campaigns and product recommendations. You can also use the tool to identify improvement areas by analyzing historical data.
Products: Improve inventory management with real-time alerts for low or excess stock levels. Plus, we track item age to identify slow-moving products so you can make informed sales decisions.
Shipping: Discover products' availability status and improve your shipping analytics with automated tracking and communication features. Personalize your updates to customers with email or SMS notifications, building trust and satisfaction.
Research
Competition
When choosing a SaaS commerce platform, consider integration, CRM, sales analytics, and service. Three popular options are Clari for sales analytics HubSpot for a comprehensive suite of services and Salesforce for a wide range of applications. A new platform should aim to provide strong analytics, and content management, and customization options, while addressing any platform weaknesses.
Personas
SaaS that targets online sellers should consider several user personas, including small business owners growth-focused entrepreneurs brick-and-mortar stores high-volume sellers drop-shipping business owners and niche product sellers. Identifying these personas helps to create features that solve specific needs and pain points.
Sketches & Wireframes
Sketches
Wireframes
Branding
Message
At Metric Mind, we prioritize ease of use, affordability, and fast growth, creating a flexible, user-friendly platform that makes managing an online store simple and efficient. Our intuitive control panel, customizable storefront templates, and streamlined order management tools put users in control, all wrapped up in a reliable, friendly, and innovative personality that truly puts users first.
Moodboard
UI Components
Our design balances light and dark shades for contrast, with a neutral grey as a solid foundation, while calming blues and greens bring positivity to the experience. Red is there to highlight important actions, while a bright yellow draws attention to key information—all contributing to a modern, approachable interface with a logo that reflects our user-focused mission.
User Testing
User testing was conducted on Metric Mind and received positive feedback on platform functionality and user interface. Data analytics tools were praised, users suggested more learning resources. However, more comprehensive user feedback-gathering mechanisms are needed to tailor the software to user needs and address potential areas of improvement. We plan to engage users further to identify opportunities for improvement.